CLIMATE POLICY INITIATIVE
“We’re trying to save the planet. Can you help us?”
From their offices in Beijing, Berlin, Venice, Rio, Hyderabad and our own Baghdad by the Bay, CPI’s analysts study the effectiveness of climate and energy policies. The question they ask is: How can nations transform their policies so they can transform their economies to low-carbon? Heady stuff. The question they asked us was: How can you make what we do accessible to policy-makers?
We responded with our own bit of Zen, first by following their core brand attribute of “analytical rigor.” Then by creating a logo that combined a geometric circular bar graph (symbolizing data) with a calligraphic “Enso” symbol (symbolizing enlightenment). From there we designed their website, signage and print materials. It is a point of pride for us to have successfully sold-in our concept to such a diverse and global group of stakeholders.