"Most of our customers will never get to see the property in person. The site should make them feel welcome."
Araujo is one of the most respected luxury brands in the US. The quality of their wines is superseded only by their rarity -- the waiting list for buyers is years long. For most businesses, this is a good problem to have but for Bart and Daphne Araujo it felt a little claustrophobic.
They asked us to create a window into their invitation-only estate where visitors could immerse themselves in the property and delve deep into the land, its history and its people. With so much beauty to work with, our challenge was to make the user experience as seamless as possible and to let the story unfold naturally. We invite you to visit the live site (try using your keyboard arrows for navigation).